Saturday, April 09, 2005

Beauty Treatment Advertisements

Sunsilk, SK II, Palmolive, and Dove are common examples of beauty care products. It isn't the products that annoy me most of the time when i'm having my dinner in front of the television. It's just that those cheap adverts are always there, flashing their products in their own way...but not promising enough to please me. Why? Because those adverts are just too obvious for me that the companies of the products are always using the same old tactic to cheat women. What same tactic? Hmm, let's see...
  1. Have interviews with some random picked people. You'll be able to tell if they're reading from a script. If that doesn't seem so, then they're just merely exaggerating (you know, those fake surprised and pleased faces...cheap act, i also can do-ler). I wonder how much those companies are paying them to advertise.
  2. Have interviews with celebrities. Celebrities are just as fake. I mean, they are human as well. Why should we follow their say? In my opinion, those are also part of the gimmick used to cheat viewers (no offence).
  3. The use of CG (computer graphics) and some editing is VERY common in adverts. Remember the advertisement where the woman could straighten her entangled hair using only her fingers/comb? Noticed the unnatural movement of the hair? And you're hell right that the comb can slide down her long hair without even holding the comb. Bullsh*t!
  4. 'Skin enhancers' or some may also call it 'skin enlightening products' appear quite frequently in adverts too. They always...ALWAYS use visual softwares to brighten up one's face, open your eyes ladies! I'm sure you ladies wouldn't want to be tricked by their 'brighten-up-your-skin-in-a-week' product, would you? I mean, come on...so obvious-lah...so unoriginal...
  5. Another type of advert that really got into my nerves is the 'beauty-comes-from-the-inside' advert. How can they advertise something which isn't shown to the viewers?!
    Example:
    Before; A lady dresses in normal clothes and wears a tudung.
    After ; Same lady dresses in brighter clothes and matches her tudung with her clothes.
    Message sent through this advert: Use shampoo brand XXX to make your hair glow/shine/whatever. (WTF?! If it's a sanitary pad advert, i'll understand =p)
  6. "Get this product to avoid hair-loss"...yeah right. Fine, i THINK it's acceptable but just to make sure, how come the positioning of a person's head is always different before and after? Is it the way they comb their hair or are they trying to hide something from us...(suspicious)?
  7. Adverts about slimming pills/powder are quite fake too. Same application here (for pictures only). Before, a man LOOKS fat. After, the same man LOOKS thinner! What are you dumb? Do you really think i'm unable to tell if it's edited?! Technology these days...manipulated to cheat innocent young girls and women...*sigh*
Those stated above are merely the tip of an iceberg, there are many more fakey adverts out there and companies are getting the hold of using CG. I'm just not interested in them (not because i'm a guy...), partially because of the obvious editing and the 'not-so-promising' product (as seen in the tudung lady advert).

My advice to all of you:
Think carefully before buying something, do some research and you will not regret it.

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