Monday, July 11, 2005

Honda Ad

Enjoy the link, its so cool how they linked everything together!
New Honda commercial in the UK. Very important that you understand:
There are no computer graphics or digital tricks in the film.
Everything you see really happened in real time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually very
minor, didn't work. They would then have to set the whole thing up
again. The crew spent weeks shooting night and day.

The film cost six million dollars and took three months to complete
including a full engineering of the sequence. In addition, it's two
minutes long so every time Honda airs the film on British television,
they're shelling out enough dough to keep any one of us in clover for a
lifetime. Honda executives figure the ad will soon pay for itself simply
in "free" viewings (Honda isn't paying a dime to have you watch this
commercial!).

When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation - including the costs.

There are six and only six hand-made Accords in the world. To the horror
of Honda engineers, the filmmakers disassembled two of them to make the
film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars.

When the ad was shown to Honda executives, they liked it and commented
on how amazing computer graphics have gotten. They fell off their chairs
when they found out it was for real.

- source: JDream

Click here to watch

No comments: